Hello:
Welcome to our first-ever Publisher’s Note, created to highlight content and events that are of interest to you, our community, as we all work toward success in media.
When we look out at the marketplace, we see tremendous growth and movement in the ad tech space. Big data deals have been made, connected devices have matured, and connected TV continues to make news. Still, many find the adtech space a complicated puzzle – and that’s why we are reinventing and expanding our coverage in order to inform and educate you.
Here’s what you can look forward to, to better understand this critical technology:
Tech Talk A dedicated section in every edition of our daily Flagship newsletter, focused on news around 5G, automation, AI, transparency and more. In short, what you need to make better decisions (and sound smart at meetings, too!). Ad Tech Update This weekly edition delivered on Monday mornings is a round up of all the "need to know" news from the week. See below for a sample and subscribe for free here. Cynsiders: Tech Edition Here’s the destination on our website where you can hear from the data-driven thinkers who are creating the tech that underpins all the content and advertising we watch, buy and sell, as well as the people who are deciding which solutions to purchase. data-human connections The Techfronts Coming in May: a new section on Cynopsis.com for longer news stories on advanced advertising, measurement tools, and streaming platforms, from Cynopsis editors as well as partners. Measurement & Data Conference Our third conference is taking place on June 11 at CNVS NYC. Come join us to hear from Omnicom, Mediavest, NBCU, Kantar and others on the latest solutions in attribution, the most promising metrics and the most effective means of reaching consumers. That Big TV Conference This two-day event, on September 9-10th in NYC, focuses on answers to the most pressing issues our industry faces, including how technology affects content, distribution, and revenue. Thanks for being part of our community. Please contact me if you’d like to talk or have any questions. I look forward to meeting you all IRL!
Thanks,
Robbie
Robbie Caploe
Publisher: Cynopsis | Folio:
rcapoloe@accessintel.com
917-974-0640
From: Cynopsis
Date: Monday, April 29, 2019 at 10:09 AM
Subject: Cynopsis Media Tech Update: 04/29/19 |
| A CYNOPSIS MESSAGE | | CYNOPSIS MEASUREMENT & DATA CONFERENCE The Cynopsis Measurement and Data Conference is set for Tuesday, June 11 in New York City, designed to help you tackle the challenges of TV and digital measurement, and chart a clear path to success – from now, into 2020. Join us! AGENDA | SPEAKERS | REGISTER Sponsored by: Videa, Tubular Labs, TVSquared and tunity |
ADVERTISING The IAB Technology Laboratory released SIMID (Secure Interactive Media Interface Definition) for public comment, a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency. “With SIMID, Tech Lab is responding to the needs of the evolving video advertising marketplace, creating an interactivity solution that should become a critical part of the video supply chain and will promote transparency and security,” said Dennis Buchheim, SVP and General Manager, IAB Tech Lab. “Everyone who has relied on VPAID for interactivity should please review SIMID and provide us with feedback, so it can become a critical part of the video supply chain and drive greater transparency across the ecosystem.” To optimize its algorithmic data services offerings, Cox Media Group’s Videa will include textual metadata from Red Bee Media in their next-generation system. Red Bee Media will be providing textual scheduling data up to 14 days in advance and 30 days prior, as well as archived data from its database, to provide network programming changes and algorithmic ratings estimates for automated linear TV sales over Videa’s platform. “We are looking forward to continue innovating – leveraging this data to make broadcast TV easier to buy and sell,” said Brett Adamczyk, VP, Business Development and Strategy, Videa. “Red Bee Media has an extensive supply of analytical data, with years of archived data coverage, which will help us to provide a comprehensive source of truth for programming and ratings estimates.” Spotify and Oracle are teaming to help automotive marketers target potential car buyers more efficiently. Spotify will integrate with Oracle Data Cloud to allow marketers to build custom audiences for car buyers for every stage of the buying cycle and across every car segment. Spotify is leaning into its natural relationship with cars, since users stream music while commuting and create road-trip playlists. The company says analysis from Oracle Data Cloud, including data from Polk Measurement at HIS Markit, found that Spotify users bought cars at a rat 26% higher than the national average in 2018. STREAMING SERVICES Comcast’s management team steered clear of offering specifics on the company’s impending streaming service, but they mused on the general market during their Q1 earnings call last week. “Video over the internet is more friend than foe,” CEO Brian Roberts said. “We wish every bit was our bit but as people consume more bits… that’s in the sweet spot of where this company is going to grow.” Added NCU CEO Steve Burke, “We actually think it’s very, very early innings and in some ways reminiscent of cable in the ‘70s or ‘80s. We think there will be a lot of entrants and a lot of companies will try to enter with their own unique strengths, leveraging their own unique assets.” AT&T CEO Randall Stephenson said he was impressed by Disney’s well-received unveiling of its upcoming Disney+ streaming service. “I think what it did was give the market an appreciation that this is a viable direct to consumer product that will have good appeal for a broad number of customers, not just in the U.S.. but around the world,” said Stephenson during the company’s first quarter earnings call. “We’re very optimistic and the Disney announcement gave us nothing but more optimism in terms of what we think we’ll be able to bring to market.” Stephenson said the company expects to offer details of its upcoming service at a WarnerMedia day in September or October. Viacom networks BET, CMT, Comedy Central, MTV, Nickelodeon, Nick Jr.,Paramount Network, TV Land and VH1 will launch Tuesday, April 30 as part of fuboTV’s base “fubo” package of 85-plus channels. An expanded suite of Viacom channels will also be available in other fuboTV packages and add-ons. Streaming documentary service MagellanTV launched with 2,000-plus factual titles curated in sections including history, biography, space and crime and mystery. Created by Alliant Content and available via Apple iOS, Google Play, Roku and Fire TV, the service offers monthly, quarterly or annual payment plans that start at $4.99/month. |
| A CYNOPSIS MESSAGE | | That Big TV Conference Multiplatform. Monetization. Community. September 9 - 10, 2019 | ThreeSixty, NYC To thrive amid the relentless pace of change in the media space, the industry needs to come together. We no longer work in silos: you need to connect not only with your peers, but also with your colleagues in the adjacent sectors that are now part of your business. Connect at Cynopsis’ That Big TV Conference – you won’t regret it. The lowest rates expire this Wednesday. Register soon to save! SECURE YOUR SAVINGS PASS |
WALL STREET REPORTS Amazon’s 1Q19 results beat Wall Street estimates, with $3.6 billion in net income marking a quarterly record. Sales increased 17%, with the AWS cloud division revenue up 41%. Facebook reported healthy first quarter results, with revenue rising 26% to $15.077 billion, and 50 million more monthly users. The company also said the Federal Trade Commission investigation into its data use practices will cost it up to $5 billion in legal fees. “The matter remains unresolved, and there can be no assurance as to the timing or the terms of any final outcome,” Facebook said. GAMING In a move to connect dots among its film and TV programming and the gaming universe, Universal Games and Digital Platforms, in collaboration with Endless Entertainment, launched Series: Your Story Universe, a mobile game and platform through which players engage with original content inspired by NBCU’s portfolio of properties. Vanderpump Rules, Saved by the Bell, Law & Order, The Breakfast Club,Bridesmaids, Sixteen Candles and Xena: Warrior Princess are among the titles being mined. Series also will launch original stories and characters, beginning with Legacy & Love, which centers on a rags-to-riches tale. Game is free to download on the App Store and Google Play, with in-app purchases. Cox Cable began testing a new Elite Gamer Service, aimed at speeding up connections between gamers and games, in Arizona this week. The service “automatically finds a faster path for your PC game data, reducing the lag, ping spikes, and jitter that stand in the way of winning,” said the service’s web site, also noting that users will experience up to 34% less lag, 55% fewer ping spikes, and 45% less jitter than regular Cox internet users. Nolan North (Deadpool) and Troy Baker (The Last of Us) are exclusively joining Rooster Teeth’s Let’s Play family of gaming channels with their channel, Retro Replay. The pair will also appear as special guests at RTX, Rooster Teeth’s annual celebration of gaming, animation and comedy, taking place July 5-7 in Austin, Texas. The newly launched State Administration of Press and Publication in China is introducing new regulations for videogames. SAPP is introducing changes before May including establishing an online game ethics committee to review content and imposing a limit on the number of games approved annually. |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY DP/PHOTOJOURNALIST
Katz Networks
Atlanta
Work closely w/Field Producers in shooting live trials for COURT TV. Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News.
Full info & how to apply HERE Sr DIGITAL RESEARCH ANALYST/AMC/NYC: Talented, highly motivated individual with strong data analysis with a focus on digital performance, data storytelling and project management skills. 3-4 yrs of related exp. Exp working w/measurement tools Tableau and SPSS/STATA software a plus. Full info HERE (5/13)
DIRECTOR, MEDIA SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst VP of Media, Social & Emerging by overseeing partnerships w/major platform accts. 5+ yrs digital & traditional media/cross-platform sales exp w/track record of developing and executing successful strategic partnerships. Full info HERE (3/10)
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst team on executing strategic media partnerships. Comfortable managing multiple priorities & personalities, has strong organizational instincts, written/oral comm skills. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (3/10)
DP/PHOTOJOURNALIST/Katz Networks/Atlanta: Work closely w/Field Producers in shooting live trials for COURT TV. Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News. Full info & how to apply HERE (3/10)
DIGITAL MEDIA SALES ACCOUNT EXECUTIVE/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain's YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)
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SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner's suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad or media agency Full info HERE (5/8)
STAFF ACCOUNTANT/A+E/NY: Produce financial tracking, reporting and payment of A+E activities in regard to programming, production, net ops & other contractual obligations. BS/BA in Acctg, strong Excel skills, familiarity w/Acctg software, detailed oriented. Apply HERE (5/3)
MGR, INT’L REVENUE PLANNING & ANALYSIS/A+E/NY: Mgmt of the revenue plng, analysis & acctg processes; database mgmt, trademark acctg & sales admin. BS/BA in Acctg, Min of 7 yrs exp in public or private acctg, knowledge of revenue recognition acctg principles. Apply HERE (5/3)
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