Publisher Woes Continue

Good morning,

It’s not an easy time to be a publisher. At least, that’s what the findings of Reuters’ new Digital News report seem to indicate.

The study found that as aggregators and social media sites feature more news for free, consumers are reluctant to pay for online news. Of those surveyed, 40% of Americans said they would never pay for digital news.

Consumers also said they prefer news sites that match their personal beliefs—as long as it is not misinformation. This concept was a major concern for participants, and just 29% of Americans said that they can trust the news most of the time. They also said they do not trust Facebook, the social media platform mentioned most as a source of misinformation.

Some stats to consider in this debate:

Need a break? Same. If you’re in the U.S, I hope you can take this federal holiday to reflect on what it means to live here and what we can do to make it a kinder place.

Let me know what you come up with, among your other news tips, at sara.jerde@adweek.com.

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