As publishers and ad tech firms prepare for the impending General Data Protection Regulation, uncertainty remains about compliance -- including the strictness of the May 25 deadline.

"If something isn't working, change it." Advertisers like Radisson Hotel Group and Adidas are questioning their spending on Facebook ads.

Although Facebook accounts for the majority of the 2.6 billion video views NowThis gets per month across platforms, the publisher is looking for more places to put its videos.

Tech startup Roman is trying to fight the stigma of erectile dysfunction by prescribing and delivering pills online. But buying digital ads hasn't been easy.

In the search for revenue streams beyond digital advertising, publishers like ProPublica and LAist are having success with small-dollar donations.

In case you missed it: On the latest episode of the Digiday Podcast, Cheddar's Jon Steinberg talks about why the company "will win" if over-the-top bundles gain traction.

 

Publishers, ad tech firms scramble to comply with GDPR

Tim Peterson

With only weeks until GDPR takes effect, publishers and ad tech vendors are still addressing concerns of transparency and control.

Facebook's big threat isn't Cambridge Analytica, it's advertisers questioning ROI

Seb Joseph

Advertisers are debating whether to spend less on Facebook due to its effectiveness as a media platform rather than data privacy concerns.

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Master mobile measurement to transform customer relationships

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How NowThis is looking beyond Facebook

Sahil Patel

NowThis says it’s still big — and growing — on Facebook. But it’s looking to other platforms for distribution and revenue.

How Roman advertises erectile dysfunction pills online

Kerry Flynn

The stigma around selling erectile dysfunction pills is slowly changing, and companies like Roman are taking advantage.

Recruiters speak: The ideal role for AI in the workplace

Sponsored Content IBM Watson Marketing

Get an inside look at AI in the workplace. From easy onboarding to optimal support, two recruiters share their thoughts on AI’s best position on the modern marketing team. Sponsored by IBM Watson Marketing.

Infographic: What GDPR means for brands, publishers and users

Sponsored Content The Media Trust

The GDPR protects individuals' data rights within the EU. Every business with a website or digital advertising campaign has obligations. For brands and advertisers it can be confusing. Learn more in our handy infographic guide for brand advertisers and publishers alike. Sponsored by The Media Trust.

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Careers Title
 
May 10, 2018
Business Development Manager, Programmatic
POLITICO
Arlington, VA
 
May 10, 2018
Business Development Manager, Consumer and Retail
POLITICO
Arlington, VA
 
May 9, 2018
Digital Ad Operations Specialist
AAAS
Washington, D.C.
 
 

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Events Title
 
Regular deadline:
May 18, 2018
Digiday Marketing and Advertising Awards Europe
 
May 21 - 23, 2018
Digiday Video Summit
Scottsdale, AZ
 
May 21 - 23, 2018
Glossy Summit
Miami, FL
 
 

ALL EVENTS