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| | | | | As Microsoft prepares a new chat ads API for Bing, publishers and advertisers are interested even as they look for more info. | | |
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howdy! | | | | | Called Ruby, the studio’s pitch to marketers is its ability to connect brands to iHeartMedia’s talent network, production, sales, marketing and distribution resources. | | |
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| | | | | As content marketing across owned-and-operated channels matures, teams are turning to tools and skill sets that will help bring the story of products, people and customers to life. | | |
howdy! | | | | | SGE will enable Google users to “quickly get the lay of the land on a topic” by asking follow-up questions via AI-powered search returns. | | |
| | | | | For advertisers targeting sports audiences, CTV is a relatively untapped part of the digital marketing mix. | | |
howdy! | | | | | Publishers are upping the ante when it comes to the role of sustainability in their ad businesses, thanks to pressures from the buy-side. | | |
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| | | | | In an omnichannel market, brands are shifting budgets to include digital channels such as CTV, search and digital video. | | |
howdy! | | | | | With interest in artificial intelligence growing at an overwhelming pace, Teresa Barreira, global CMO of digital consultancy Publicis Sapient, figured the best way to integrate generative AI into her organization was to have everyone commit to using it. | | |
howdy! | | | | | Although it’s been asked many times, there’s no clear answer to what a cookie-less future looks like, although many companies believe they have the answer. | | |
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