Ad tech vendors are tightening their grip on their right to use and sell contextual targeting data based on publishers' content while publishers feel slighted yet again. Additional coverage: Other things to know about | |
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Top Stories | | Ivy Liu |
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| | Ad tech vendors are tightening their grip on their right to use and sell contextual targeting data based on publishers’ content while publishers feel slighted yet again. | |
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howdy! | | The chain’s in-house agency, Riot House, which has roughly 40 employees, came up with the strategy for this particular approach. | |
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howdy! | | With greater use of artificial intelligence across influencer marketing and social media, agencies are having to prioritize transparency and tighten brand safety measures when working with influencers. | |
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howdy! | | Podcast networks and ad platforms were optimistic about the continued growth of the medium despite slower ad revenue growth, in their presentations to marketers at the IAB’s annual Podcast Upfront. | |
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| | Using advanced programmatic strategies, broadcasters are tackling persistent challenges within TV buying and selling. Cross-platform planning tools, advanced self-service SSP solutions and purpose-built CTV ad servers allow broadcasters to gain flexibility, strategize more effectively and deliver a more premium experience for audiences. | |
howdy! | | In recent years, organizations such as Evil Geniuses and XSET have leaned into DEI branding to separate themselves from the pack, but the Excelsior’s mixed-gender “Overwatch” team might be the industry’s most ambitious esports diversity push yet. | |
howdy! | | As Microsoft prepares a new chat ads API for Bing, publishers and advertisers are interested even as they look for more info. | |
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