Publishers and advertisers are scrambling to work out their response to the impending demise of the third-party cookie, after Google's Chrome announcement last week. Read more below. Other things to know about | | |
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| The Programmatic Publisher | | | | Publishers and advertisers are scrambling to work out their response to the impending demise of the third-party cookie, after Google’s Chrome announcement last week. | | |
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howdy! | | | | | YouTube still has brand safety issues, but it’s increasingly a risk versus reward scenario for many advertisers. | | |
| Sponsored by Zeotap | | | | Marketing technologies of the past have focused on improved data capabilities, but have left out a much needed extra layer of intelligence that’s essential in making smarter, real-time, marketing decisions. | | |
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howdy! | | | | | Once its self-serve ad model and creator marketplace officially debut and move out of the beta testing phase, TikTok will operate more on par with its competitors as an ad-supported platform. | | |
| Sponsored by Celtra | | | | In a new guide, learn how marketers are using technology tools like creative management platforms to bring more automation and efficiency to creative production. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | While the #MeToo movement has made a big splash in the media industry and more people are discussing sexism and racism, a majority of the publishing workers that Digiday polled said they think things have not changed very much. | | |
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| Sponsored by CafeMedia | | | | The digital ad industry is increasingly alarmed over the implementation of strict privacy regulations and the crackdown by web browsers on third-party cookies. We want to know: How are publishers adjusting their strategies in response to these trends? Take the survey for a free $5 Starbucks gift card. | | |
howdy! | Future of Work | | | | The latest workplace trend, which involves working longer hours for fewer days a week, has been getting a lot of press. But are more people just talking about this trend than following it? | | |
howdy! | Content & Commerce | | | | Aimed at growing consumer revenue, Hearst’s new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. | | |
| | | | | Flighthouse CEO Jacob Pace on TikTok: If it really wants "to be a big player that's going to be around for a long time, I feel like it needs to go toward more original content." |
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