Adaptation for publisher ad sales teams is coming in the form of skills retraining to completely course-correcting how some publishers' advertising businesses will look. "There are fewer clients because they have cut budgets so we want to win more from larger accounts," said the CRO of one global magazine publisher. Read more below. Other things to know about - Tomorrow: CBS Interactive executive vice president & gm Christy Tanner joins our next Digiday+ Talk to discuss the impact the current crisis is having on streaming. Learn more and subscribe to Digiday+ for access to this exclusive conversation.
- We’ve assembled the Publisher Partner Coalition, a group of solutions providers offering great terms, no-fee access to products and services and more to publishers in need during these difficult times. Use our new resource to uncover offers to increase revenue, improve your cash positions and more.
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| Coronavirus Fallout | | | | Sales teams are in transition. | | |
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howdy! | Coronavirus Fallout | | | | Publishers are wary of the ripple effect if advertiser payment delays put DSPs out of business. | | |
| Sponsored by GumGum | | | | Marketers have long debated the ideal video ad format but often resort back to pre-roll. It’s a move that often rolls back viewability and crushes engagement rates. Download this new report to learn how marketers are using emerging video formats to put users first. | | |
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howdy! | | | | | Talk to anyone in the agency business right now, it’s a little like talking to a psychic. They’d rather not focus on the potential downfall of their business due to projects on hold, reduced ad spending or extended payment terms. They also don’t want to talk about the bleak years to come. Instead, they want […] | | |
| Sponsored by Twitter | | | | To keep productive and capture attention during the pandemic, brands on Twitter are repurposing existing creative assets and tapping into creator networks. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The coronavirus crisis has changed how brands and retailers spend marketing money. The vast majority of campaigns are on hold or canceled — 73 percent of buyers said brands are now “pausing” campaigns while they assess their next moves. | | |
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| Sponsored by LiveRamp | | | | According to new findings, brands that use creative templates to strategically repurpose existing assets save 75 to 80 percent on creative production time. | | |
howdy! | Coronavirus Fallout | | | | Skift co-founders Rafat Ali and Jason Clampet joined Digiday in the latest episode of The New Normal — a weekly interactive discussion show focused on how media adapts to a new reality — to talk about asking readers for contributions instead of putting up a paywall, transitioning to a virtual events business and reverting back to its start-up mentality. | | |
howdy! | Coronavirus Fallout | | | | User-generated videos account for almost 70% of the clips House of Highlights has posted on social channels over the past two weeks. | | |
| | | | | "There's absolutely no doubt that we're going to see a boost to our reader revenue during this period, and we are going to see our advertising hit hard. I do not know how hard and how deep. I don't think any of us do," Webster said. "[But] even in the most dire scenario that I have looked at, the Guardian would still be a profitable business in America. |
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