howdy! | The GDPR Impact | | | | The second version of the IAB’s GDPR framework has been finalized, and Google had confirmed its deadline for integration. The new version has been focused around ensuring users are better informed about what they’re consenting to, and publisher are granted stricter controls over how vendors use their audience data for ad targeting purposes. | | |
| Sponsored by Alexander Group | | | | For publishers, the binary concept of the sales “close” is becoming outdated. Many companies are establishing post-sale support roles in areas such as research, custom creative content, partner management and measurement. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The love-hate relationship between procurement execs and agencies takes another turn. | | |
| Sponsored by Kustomer | | | | People are now accustomed to instant replies through messaging apps, email and social media. Any effective customer service strategy must be carefully designed to meet customers on the messaging platforms where they're actually active. | | |
howdy! | | | | | This year’s Digiday Technology Award winners include Adobe, HYPR, Xaxis, Sailthru, MediaMath and more. | | |
| Sponsored by Blaize | | | | We want to explore publishers' route to and beyond the paywall, focusing on revenue mix, customer journey and how to build lifetime value. By taking this survey you will receive the full results and a $5 Starbucks gift card. | | |
howdy! | The Confessions | | | | The growth of agency trading desks was in part due to advertisers’ ignorance toward programmatic, according to the latest Digiday Confessions. | | |
howdy! | Beyond Ads | | | | The sellers platform, which features over 1,200 items ranging from PDFs of workouts to subscription videos, has been in the works since last year. |
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