Publishers including Dotdash and Popsugar are treading further into agency work, now with white-label content that offers the chance to grow a new revenue stream. But the strategy has risks.

On the third day of Advertising Week: Gap rolls out its new brand Hill City, Oreos get "playful" and more.

For Digiday+ members: In our latest video briefing, Hulu captures a majority of the ad spend going toward OTT platforms, but other players ranging from Roku to streaming TV services, are rising.

For Digiday+ members: There are many lies in the world of streaming video. Here are some truths.

Discover how new players in entertainment (like Netflix and Amazon) are influencing consumer behaviors and evolving business models at Digiday Hot Topic: The Future of Entertainment. Register now to join NBCUniversal, the NFL, the Food Network and more on Oct. 25 in Los Angeles, California.

 

Publishers are expanding their content studios to do more agency work

Max Willens

As publishers’ branded content studios have grown, many are fielding requests from brands seeking white-labeled content and services.

Advertising Week Briefing: With Hill City, Gap aims for a 'community brand'

Digiday Editors

Unless, by day three of Advertising Week, attendees didn't already feel the existential dread settling in, featured celebrity speaker Will Smith spent a portion of his Wednesday morning stage session talking about death.

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A publisher's guide to UX

Sponsored Content GeoEdge

It turns out that while shedding ad units is painful, the long-term benefits of prioritizing user experience elevate the editorial output as well as the bottom line. Get the guide. Sponsored by GeoEdge.

Video Briefing: Hulu's the OTT ad giant, but other players are emerging

Sahil Patel

Hulu captures a majority of the ad spend going toward OTT platforms, but other players ranging from Roku to streaming TV services, are rising.

Alternative Truths: The explosion of streaming video has brought with it many myths

Sahil Patel

There are many lies in the world of streaming video. Here are some truths.

TV viewability in the age of the distracted viewer

Sponsored Content Viant

Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant.

7 questions to ask before choosing a malware blocking solution

Sponsored Content The Media Trust

Malware blockers ease workflows for ad and revenue operations teams but are still an imperfect band-aid solution to a persistent and deep-rooted problem. To cut through the chaff, here are 7 questions to ask when evaluating blocking providers. Sponsored by The Media Trust.

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Events Title
 
2019 Calendar
 
Shortlist Announcement:
October 9, 2018
Digiday Awards
 
Winners Announcement:
October 16, 2018
Digiday Worklife Awards
 
 

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