In the latest edition of our Confessions series, where we exchange anonymity for candor, a data marketer at a large CPG company explains how they are navigating regulation and cookie upheaval. Read more below.

• With a raft of new data regulation giving consumers more control over their information and recent moves from browsers to throttle third-party cookies, marketers are figuring out to navigate a more privacy-focused landscape.
• Anheuser-Busch InBev's sales in China have become an unlikely casualty of the coronavirus, but strong DTC demand there has helped ease the strain.
• The PGA Tour launched a content-based partnership with sports betting publisher The Action Network on Monday, taking further steps in legitimizing the involvement of professional sports leagues in sports gambling.
• Advertisers want to know their advertising is working for them, meaning a move beyond conversion metrics into real-world effectiveness measures is inevitable in the absence of third-party cookies.