Publishers such as Bustle, The Infatuation and GQ are producing episodic series for Instagram Stories and selling advertisers on these shows in the same way that TV networks pitch their programs. As Conde Nast tries to figure out a sustainable business model, three of its top digital executives have departed the company. Publishers in the U.K. are meeting with GroupM to get clarity on the agency group's data protection contract that it wants them to sign ahead of the enforcement of the General Data Protection Regulation. "The last thing we want to do is contribute to [Amazon's] success." Amazon's ad platform is already popular, but some retailers refuse to advertise on it. From Glossy: Livestreamed shopping shows, described as "QVC on steroids," are on the rise in China. The role of the CMO is evolving past the point of orchestrating marketing deals. CMOs now are being asked to build tech stacks, source data, and structure media buy contracts. At the Digiday Programmatic Marketing Summit, hear how CMOs are conceiving of their new roles. Reserve your spot in New Orleans today. |
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| Tim Peterson Bustle, Curbed, GQ and The Infatuation are producing episodic series for Instagram Stories that can be programmed — and pitched to brands — like TV shows. |
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| Lucia Moses The departures come at a particularly challenging time for the embattled prestige magazine publisher. |
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| Sponsored Content Cultura Colectiva It may have once been enough for companies to stay ahead of the curve and deliver on promises to brand partners by relying on audience insight, technological innovation, or adaptive social media practices. But in today's media landscape, success requires all of the above. Sponsored by Cultura Colectiva. |
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| Jessica Davies “We won't be endorsing actions that have the potential to contravene the legal position of GDPR and further undermine consumer confidence.” |
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| Ilyse Liffreing Retailers that see themselves as direct competitors to Amazon don’t want to give the e-commerce giant even a small fraction of their ad spends. |
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| Sponsored Content Tune The future of marketing is mobile. With consumers carrying around smartphones at all times, your brand could be inches from their fingertips -- but that means nothing without proper measurement. Get the guide. Sponsored by TUNE. |
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| Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. |
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