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| Top Stories |  |
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| | | | | Several digital publishers are doubling down on the business they still carry some authority over: events. | | |
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howdy! | | | | | Thrive Market is placing a big bet on TikTok’s paid ads to continue spurring membership growth. | | |
| | | | | With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse. | | |
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howdy! | | | | | Continued economic uncertainty has made the demand for efficiency more intense this year, according to agency execs, who say that they’re still managing conservative, squeezed budgets as many CEOs zero in on performance marketing. | | |
| | | | | As YouTube viewing habits shift from mobile to TV, so have advertisers’ media strategies. | | |
howdy! | | | | | In a marketplace where consumers prioritize brands committed to social responsibility and transparency, Whirlpool wants to stand out. | | |
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| | | | | Join this virtual forum on November 16 at 1 p.m. ET as Digiday and U of Digital discuss the strategies marketers are planning for their 2024 programmatic campaigns. | | |
howdy! | | | | | Publicly listed ad tech companies look to CTV and retail media to offset signal-loss in a softening media market in 2024. | | |
howdy! | | | | | Nowadays the Christmas ads space is far more saturated with around 30 plus brands executing their own perspective on what Christmas should or shouldn’t look like. | | |
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