It’s been over three years since the media industry’s white and male-dominant composition was put under a microscope. Some of those efforts seem to have lost their steam, as publishers delay publishing their annual workforce diversity reports and initiatives slow down amid economic pressures. Additional coverage: Other things to know about - At Digiday's Media Buying Summit, taking place March 4-6 in Nashville, media buying execs from GSD&M, McCann, Publicis and more will come together to connect and discuss industry solutions.
- In this new Q&A, Roku’s senior director and head of emerging and programmatic sales discusses the new opportunities created by the rise of shoppable TV. Sponsored by Roku.
- Recent research shows nearly 90% of moms are gaming across mobile, tablet, console and PC platforms. In response, advertisers are increasing their focus on gamer moms. Sponsored by Activision Blizzard Media.
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| Top Stories |  | | Ivy Liu |
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| | | | | It’s been over three years since the media industry’s white and male-dominant composition was put under a microscope. Some of those efforts seem to have lost their steam, as publishers delay publishing their annual workforce diversity reports and initiatives slow down amid economic pressures. | | |
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howdy! | | | | | How an influencer talks about a brand can have a direct impact on a brand’s perception, sales and overall stature in a way that has marketers spending more time figuring out how to influence influencers. | | |
| | | | | Amid an ever-changing programmatic landscape, to get ahead, sellers need to be in the know across a range of topics, from industry standards for identity solutions to programmatic deals and more. | | |
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howdy! | | | | | For the Digiday Podcast’s last episode of the year, Digiday editors discuss their top takeaways from 2023. | | |
| | | | | In the same way that gamers present differing attitudes, demographics and spending habits, advertisers are recognizing that different types of gamers, those playing first-person shooters versus social simulations, for example, want to see different types of product marketing. | | |
howdy! | | | | | Following the M&A rush of 2021, there are some matchups that seem destined to part ways in 2024. | | |
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| | | | | As DMPs and DCRs become more sophisticated, publishers are unlocking new and additional audience modeling and activation capabilities for their advertising partners. | | |
howdy! | | | | | What happens when chatbots pitch Christmas commercials for AI products in the style of Peggy Olson and Don Draper? | | |
howdy! | | | | | How the digital media industry had to come to grips with growing privacy requirements. | | |
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