Google’s search and shopping teams are trying separately to leverage publishers’ embrace of commerce content. Neither effort has done much to improve relations with publishers.
September 04, 2019

Publishers are watching with some concern as Google's search and shopping teams have started to treat commerce content as raw material they can use in various product tests. Though these tests have yet to affect most publishers' bottom lines, the fear is that they could cut out publishers or minimize their ability to make money off these commerce pages. Read more below.

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Google’s search and shopping teams are trying separately to leverage publishers’ embrace of commerce content. Neither effort has done much to improve relations with publishers.
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Over the last 20 years, The Fader has morphed from a straightforward print ads-dominated business to making money in many ways, from print ads to experiential to branded content to merchandise.
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