With Facebook deprioritizing publishers' posts in its news feed, publishers are turning to push notifications to make direct connections with readers.
Following YouTube's decision to restrict smaller creators from earning ad revenue, brands are realizing that having access to only the biggest influencers doesn't necessarily guarantee brand safety.
ABC News adopted push notifications on Apple News in October. Now, it has more than 400,000 subscribers to these alerts, and they have open rates of between 2 and 5 percent.
"There are a lot of brands that are exposed right now": Bleacher Report's Howard Mittman explains which publishers will remain unfazed in the wake of Facebook's feed changes on the latest Digiday Podcast.
Our new Amazon Briefing newsletter covers the retail juggernaut's impact across media, marketing, fashion, luxury, finance and more. Subscribe here.
Publishers will feel the effects of Facebook's feed changes for months to come. Digiday's survival guide walks publishers through what to expect.
With more than 1 million paying subscribers for DirecTV Now, AT&T has to make sure the OTT bundle works seamlessly across devices. At the Digiday Hot Topic: The Future of TV, Wayne Purboo, svp of product management at AT&T Entertainment Group, will explain how the platform achieves this. Reserve your spot in New York City today.
