| Lucia Moses Publishers want to clean up the web, but worry about the implications of one giant company controlling so much of the process. |
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| Mark Duffy The writing by Minneapolis agency Fallon McElligott was like nothing ever seen in the ad industry (and ever seen since). |
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| Sponsored Content Deseret Media One key to getting the most value from sponsored content is choosing distribution channels where authentic audience response will generate viral lift. No channel offers this opportunity better than social media. Deseret Media’s FamilyShare brand tapped the power of social to for clients as diverse as Ava Smart Bracelets and The Weinstein Company. Sponsored content by Deseret Media |
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| Max Willens "We've yet to find anyone over there who can actually talk to you about driving organic traffic.” |
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| Tanya Dua Unlike the majority of agency execs, who come from agency and business backgrounds, 360i’s global CEO Sarah Hofstetter actually got her start as a reporter at The New York Times. |
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| Sponsored Content Teads We surveyed agency and brand professionals to learn how marketers are adapting to the age of digital entertainment using programmatic video ads. This State of the Industry report reveals their biggest concerns, and most promising areas of opportunity, while providing concrete steps for pushing the boundaries of what video can deliver. Sponsored content by Teads. |
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| Sponsored Content Nativo We asked brand marketers and agencies at yesterday's Digiday Brand Summit about their native ad strategies. We summed up our findings in 5 charts. Sponsored content by Nativo. |
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