As businesses and people don't pay bills, there is the counter-reaction of entities protecting themselves against being left with bad debt. In publishing, that means publishers fear ad tech vendors defaulting on payments and fearing another high-profile demand-side platform bankruptcy like Sizmek. Read more below. Other things to know about - New research finds that, in a time of quarantine, products connected to happiness and well-being now make up nearly 40 percent of online sales — placing them behind only essential items like food and paper products. Sponsored by Klaviyo.
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| The Programmatic Publisher | | | | “Partners are being more open and transparent than ever before about who takes clicks where and are offering to be independently audited,” said a second publishing executive. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Media business leaders are looking ahead to what emerges from the wreckage of coronavirus. Expect a leaner, more focused group of businesses. | | |
| Sponsored by Primis | | | | As ad tech vendors grapple with the effects of the pandemic, publishers are seeking partnerships that promise stable revenue and payments | | |
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howdy! | Publishing in the Platform Era | | | | ‘Diversification is the key to it and we did it very early on,’ said Greg Williams, Wired UK editor-in-chief. | | |
| Sponsored by MiQ | | | | New research: Data silos still challenge the majority of programmatic marketers across the US, UK and Canada, but emerging omnichannel strategies that include approaches such as CTV are driving growth and optimism. | | |
howdy! | Future of Work | | | | Fewer people in conference rooms, clean desks are non-negotiable, sparse open offices and delivered lunches are the new normal for many executives. | | |
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| Sponsored by Resonate | | | | During a time of sustained quarantine, more publishers are turning to AI and consumer research to maintain user engagement and preserve ad dollars. In a webinar, on May 13 at 1 p.m. EST, hear from Resonate CMO Ericka McCoy about how publishers can keep up with rapidly changing online behavior and maintain revenue during a time of crisis. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Orson Francescone, managing director of FT Live, said he can “see a route to us delivering what we thought we were going to deliver” at the beginning of the year. | | |
howdy! | Subscriptions | | | | The two companies announced they would merge in July 2019. The kinks are still being worked out. | | |
| | | | | Verizon Media's value to Verizon itself isn't just as a media arm that can send user data or benefits back to the conglomerate. Rather, its base of 900 million monthly active users is significant enough to bring value just across Verizon Media's properties, including Yahoo, TechCrunch, AOL and HuffPost, according to CEO Guru Gowrappan. |
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