Publishers lament the removal of Twitter Moments as referral traffic dips Under the leadership of Elon Musk, Twitter's role as a traffic referral source to publishers' sites is declining. Publishers mostly blame the removal of Twitter Moments. Additional coverage: - Research from ISBA and PwC suggests the murkiness around programmatic media trading is improving -- gradually.
- This week's Digiday+ Future of TV Briefing looks at the language inside TikTok's revenue-sharing terms that has creators concerned.
- Heineken is using the Super Bowl to make sure its non-alcoholic offering is front and center during one of the few events where consumers are paying attention to the ads -- likely a sign that competition is heating up in the non-alcoholic space.
- Marketers behind health food brands like Caulipower, Deux and Future Farm are leaning into OOH and digital efforts to boost brand awareness while consumers' New Year's resolutions are still fresh.
ICYMI: From our winter break archives Other things to know about | | |
|
| Top Stories |  |
|
| | | | | Under the leadership of Elon Musk, Twitter’s role as a traffic referral source to publishers’ sites is declining. Publishers mostly blame the removal of Twitter Moments. | | |
|
howdy! | | | | | ‘An auditor must cross-reference both log file data and bank statements or invoices.’ | | |
| | | | | Download this new guide to learn how social commerce is helping brands connect the end-to-end experience, from ad impression through to transaction and delivery. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing looks at the language inside TikTok’s revenue-sharing terms that has creators concerned. | | |
| | | | | Successful digital publishers are embracing changes in the subscription market and new consumer trends to stay ahead of the competition. | | |
howdy! | | | | | That Heineken is using the Super Bowl to make sure its non-alcoholic offering is front and center during one of the few events where consumers are paying attention to the ads is likely a sign that competition is heating up in the non-alcoholic space. | | |
| Advertisement |  | | |
| | | | | Advertisers are turning to creator-driven platforms as they strive to make their ad dollars work smarter and reach loyal audiences with personalized experiences. | | |
howdy! | | | | | Marketers behind health food brands like Caulipower, Deux and Future Farm are working to be part of consumers’ push to eat healthier this year. | | |
howdy! | | | | | Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. | | |
|
