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| | | | | Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to change their audience development strategies on social media or abandon TikTok as a result of the impending ban. | | |
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howdy! | | | | | Trial participants will rest their case over the next two days, marking a key date in Google’s tussles with governments. | | |
| | | | | From using generative AI to create email subject lines to deploying it for predictive analytics, brands are leveraging AI to unlock customer insights and more efficient workflows. | | |
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howdy! | | | | | Day three of the IAB’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets. | | |
| | | | | Leveraging low-fidelity seed data in performance marketing can lead to substantial inefficiencies, impacting the reach and effectiveness of advertising efforts. | | |
howdy! | | | | | As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years. | | |
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| | | | | Savvy brands are assessing their TikTok audiences and diversifying their social strategies to withstand shifts in the digital landscape. | | |
howdy! | | | | | Google may have pressed pause on cookie deprecation but publishers’ cookie-less tests persist. | | |
howdy! | | | | | This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms. | | |
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