At the Digiday Hot Topic UK: GDPR event in London yesterday, publishers shared how they're getting compliant for the General Data Protection Regulation. As part of its push to overhaul all its global Instagram accounts, Vogue has launched a new account that features emerging creative talent rather than repackaged magazine content. "The last decade of digital services is essentially over." Digital agencies are scrambling to add services like strategy, consulting and media to remain relevant in a fast-changing market. "There's a lot of value that publishers provide that platforms can't provide." On the latest episode of the Digiday Podcast, The Atlantic's Hayley Romer discusses what publishers can offer advertisers that the platforms can't, the magazine's acquisition and more. From Tearsheet: In the latest installment of Confessions, a fintech CEO who spent 15 years as a trader at major Wall Street firms talks about how banks stack up to fintech startups and other competitors in the innovation race. Thursday: Find out what's working and what's not when it comes to commerce at our one-day event in New York City. We'll hear from Erika Nardini, CEO at Barstool Sports, Neil Vogel, CEO at Dotdash, and more at Digiday Hot Topic: Commerce for Publishers. |
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Seb Joseph Publishers are worried that they're losing sight of how personal data is stored and processed at the further reaches of their supply chains. |
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Lucinda Southern "What we're doing is taking a step back and putting the community first, giving them the platform to tell their story in their voice." |
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Sponsored Content Julius Influencer marketing was undeniably one of the most popular topics of discussion at NYC's Social Media Week. From early adopters to well-versed marketers, it was clear that the marketers having the most successful with influencers also had the best working relationship with their creators and distributors. Sponsored by Julius. |
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Shareen Pathak "All in all, what is happening is that the last decade of digital services is essentially over.” |
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Aditi Sangal “There's a lot of value that publishers provide that platforms can't provide.” |
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Sponsored Content IBM Watson Marketing From Ticketmaster to ING Direct Australia, IBM Watson Marketing has accrued quite a lot of industry expertise in just the past few years. Dig into its background with this illustrated, resume-inspired infographic. Sponsored by IBM Watson Marketing. |
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Sponsored Content Bazaarvoice To uncover varying industry perspectives and expectations around attribution, we surveyed nearly 250 professionals representing brands, agencies and publishers. Sponsored by Bazaarvoice. |
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