Publishers are still dropping NFT collections, but it’s not the get-rich-quick opportunity that’s getting people to buy and trade digital assets.
| Earlier this month, Forbes pre-released its latest NFT collection, the Forbes Virtual NFT Billionaires, to subscribers as a play-off of the publisher’s World’s Billionaire List that annually ranks the wealthiest people. The resale market of those NFTs is proving to be valuable. Read more below. Publishers are still dropping NFT collections, but it's not the get-rich-quick opportunity that's getting people to buy and trade digital assets. Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos, IRI and Nielsen — to provide more insightful data on its ads to inform the marketing mix models that advertisers like CPG brands and retailers use to assess their ad spending and plan how to divvy out their budgets in the future. The industry remains in the early stages of applying clean rooms, and this year’s multi-billion newfront/upfront marketplaces, which is set to begin in the next few weeks, will determine what sticks and what shakes out. Read more in this Digiday+ Media Buying Briefing. Publishers are asking for donations to try and help grow direct reader revenue without a paywall. With so many changes happening across the marketing and advertising landscape, communication firms are being asked to fire on all cylinders. One communication specialist says it has strained client-agency relationships. Other things to know about There are only a few passes left to join us for the Digiday Programmatic Marketing Summit next week. We're bringing together experts to discuss the new landscape of programmatic marketing, how to be competitive, and how they're preparing for the changes. Secure your passes today. The state of CTV inventory and targeting is presenting marketing teams with new ways to maximize performance. Sponsored by StackAdapt. Readers that write comments on a publisher’s site show higher engagement and dwell times and their activity is a source of rich audience data. Sponsored by Viafoura. | | |
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howdy! howdy! howdy! howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Digiday+ Research: What top ad-supported TV platforms offer advertisers | | Escalating viewership for ad-supported streaming services means not only will more eyes be on screens, but revenue is expected to increase as well. U.S. revenue for ad-supported streaming platforms will triple between 2020 and 2026 to $31 billion. To gain an edge in the streaming wars and stand out to advertisers, ad-supported platforms are offering brands options to curry favor among consumers, increase purchase intent and reach large audiences and niche segments. In this report, Digiday presents an industry-level look at special ad offerings and a user-centric analysis of ad experiences provided by the top ad-supported streaming platforms. | | |
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