Just 14 months after launch, the aggregator product, which loads in every new tab launched on a mobile Chrome browser, is now driving more traffic to some sites than Google Search. Publishers are cautiously optimistic.
| This past October, Google Discover drove more traffic to Vogue’s international editions than Google Search did, said Sarah Marshall, head of audience growth at Condé Nast International. The change was most pronounced in India and Mexico, where Discover accounted for more than three-quarters of the traffic those titles got from Google properties. Discover also drove large chunks of traffic in other markets, including in France for Vogue Paris. Read more below. Publishers have a new platform traffic darling: Google Discover, a feed of recommended content that appears on all of Google’s mobile homepages, and loads every time a mobile Chrome user opens up a new tab in their browser. For one LGBTQ travel influencer, managing contracts with brands is like managing his own small business. The problem? As an influencer, he doesn't get the respect of a small business owner. See why. In the latest Rundown, so-called “new” holding companies are popping up left-right-and-center, positioning themselves as the antithesis to the traditional model. Now that over half of Slate's overall revenue comes from its audio division, the online magazine strategizing how to deliver that growth to its website. Other things to know about There are less than two weeks left to connect with leaders from Bleacher Report, Politico, Vox and more at the Digiday Programmatic Media Summit. View the list of attendees and learn more about pass options here before they sell out. Despite stricter regulations and the crumbling of third-party cookies, new research finds that savvy publishers are still finding ways to personalize the on-site experience — and sell with data — ethically and effectively. Here's how they're doing it. Sponsored by Permutive. | | |
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| Publishers and Google | | Publishers see mobile traffic spikes from Google Discover | | Just 14 months after launch, the aggregator product, which loads in every new tab launched on a mobile Chrome browser, is now driving more traffic to some sites than Google Search. Publishers are cautiously optimistic. | | |
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