Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Publishers are no longer counting on social platforms as traffic-drivers, but rather as channels for audience development and brand building. | | |
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howdy! | | | | | Whenever a new feature captures user interest, competing platforms are quick to implement their own versions lest users flee, leaving those platforms relegated to the dustbin of social media history. | | |
| | | | | Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. | | |
| Advertisement |  | | |
howdy! | | | | | In recent months, social media users and influencers have become much more open about the viral products they weren’t going to recommend. | | |
| | | | | How global agencies buy media is often at odds with their goals of financing diverse publications and voices. | | |
howdy! | | | | | Money is moving from these marketplaces into those that can provide an aggregate audience in quality environments. | | |
| Advertisement |  | | |
| | | | | Brands are employing solutions to safeguard consumer data privacy while also connecting that data to other parties. | | |
howdy! | | | | | The event was full of buzz about the ad opportunities present in video games — but it also showed just how glacial the pace of both technological and cultural advancements can be in the advertising industry, particularly when it comes to gaming. | | |
howdy! | | | | | By launching an esports publication under the umbrella of Sports Illustrated, Esports Illustrated hopes to use the SI brand as a springboard to become the “MTV of esports,” according to G3 CEO L. Anthony Gaud. | | |
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