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| Top Stories |  | | Ivy Liu |
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| | | | | Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites. | | |
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howdy! | | | | | The outlook for the rest of the year is a tale of two realities. | | |
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| | | | | As publishers experience declines in traffic, slows in ad buys and pressure to maintain revenue growth, they’re focusing on diversifying revenue streams and incorporating total revenue optimization. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner. | | |
| | | | | Register for this virtual event on May 2 at 11 a.m. ET to learn about the elements needed to prepare data ecosystems that unlock AI’s full potential. | | |
howdy! | | | | | Independent agency group Meet The People intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned. | | |
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| | | | | For retail media, growth depends on enthusiastic and transparent collaboration between media networks and advertisers, and data clean rooms are an environment essential to that collaboration. | | |
howdy! | | | | | Vanyerchuck said media and marketing needs to have a better understanding of consumer attention and pivot to create creative that consumers will consider vs. industy creative. | | |
howdy! | | | | | Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs | | |
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