"The internet doesn't lend itself to habit, so one of the challenges for digital native brands is to create it." Publishers are adjusting their video strategies with the goal of getting repeat viewers.
The short videos that used to work in Facebook's news feed still influence the shows in the platform's video-viewing section, Watch.
Duracell is using one global digital scorecard to measure all of its online marketing outside North America.
"You're constantly building the plane while flying." On this special anniversary episode of the Digiday Podcast, Digiday's founder and CEO Nick Friese reflects on the company's first decade.
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This week, Digiday turns 10. We're celebrating 10 years of quality over quantity and honesty over spin by offering 10 percent off Digiday+ membership when you sign up this week, and this week only. Enter the code DECADE at check-out.