"The internet doesn't lend itself to habit, so one of the challenges for digital native brands is to create it." Publishers are adjusting their video strategies with the goal of getting repeat viewers.

The short videos that used to work in Facebook's news feed still influence the shows in the platform's video-viewing section, Watch.

Duracell is using one global digital scorecard to measure all of its online marketing outside North America.

"You're constantly building the plane while flying." On this special anniversary episode of the Digiday Podcast, Digiday's founder and CEO Nick Friese reflects on the company's first decade.

Sign up for our new Amazon Briefing email before it hits inboxes tonight. Each week, you'll get news, analysis, research and quotes about the retail juggernaut's impact across media, marketing, retail, commerce and more.

This week, Digiday turns 10. We're celebrating 10 years of quality over quantity and honesty over spin by offering 10 percent off Digiday+ membership when you sign up this week, and this week only. Enter the code DECADE at check-out.

 

Publishers that mastered fleeting news feed video views try to master appointment viewing

Lucia Moses

One reason video won't become a big business for a lot of publishers is the difficulty in creating TV-like content that engenders loyalty.

Facebook Watch is still tied to the news feed

Sahil Patel

Want people to watch your Facebook Watch show? Focus on formats that work in the news feed, which continues to be the main traffic driver for Watch.

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The importance of soft skills development

Sponsored Content Oracle and Netsuite

When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite.

How Duracell is addressing its programmatic problems

Seb Joseph

Duracell will use a scorecard to rate the effectiveness of its media buys in Europe and beyond.

'You're constantly building the plane while flying': Digiday's Nick Friese on the company's first 10 years

Aditi Sangal

“If you're going to be in media, you have to be in it for the long haul.”

How people-based marketing is driving change across the U.S. advertising industry

Sponsored Content Viant

By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant.

Why supply chain transparency is vital to programmatic success

Sponsored Content AppNexus

Why is transparency important in the programmatic supply chain? Here are five reasons why transparency is more important in the programmatic supply chain than the other. Sponsored by AppNexus.

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Careers Title
 
April 2, 2018
Senior Vice President, Digital
Edelman
New York
 
April 2, 2018
Advertising Operations Trafficker
U.S. News & World Report
New York, NY
 
March 30, 2018
Performance Marketing Manager
Shapeways
New York, NY
 
 

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Events Title
 
Gala:
March 29, 2018 | 6:
30pm
Digiday Publishing Awards
New York, NY
 
EXTENDED DEADLINE:
April 6, 2018
Glossy Awards
 
April 11 - 13, 2018
Digiday AI Marketing Summit
Santa Barbara, CA
 
 

ALL EVENTS