Publishers are using the Cannes Lions festival to pitch marketers on audience data-targeting opportunities, with the Guardian, News UK and The Telegraph unveiling an alliance to compete with Facebook and Google for ad revenue. Instagram is launching new video hub and app that lets video creators distribute long-form videos on the platform. The big question is whether Instagram users will watch videos that run longer than a couple minutes. For most of VidCon's eight-year existence, YouTube dominated the event. Now, however, competing digital video platforms like Facebook, Twitter and Snapchat are increasingly ramping up their VidCon presence. "Journalism is journalism, and political lobbying is political lobbying." On the latest episode of the Digiday Podcast, the Financial Times' Jon Slade discusses Facebook's political ads policy and more. Retail executives: Apply for a complimentary pass to the Digiday Retail Forum for the chance to hear from executives from Express, Rent the Runway, Bonobos and more. Find out how publishers like The Atlantic, Medium, PopSugar and more are approaching the major challenges of building a subscription business at Digiday Hot Topic: Subscriptions and Memberships. |
|---|
|
|---|
| Jessica Davies European publishers remain determined to make alliances work to compete with Facebook and Google for ad revenue. |
|---|
|
|---|
| Sahil Patel Instagram is taking aim at YouTube with a new hub for long-form video. But do people actually want to watch vertical videos for longer than a few minutes? |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
| Sponsored Content IBM Watson Marketing Not too long ago tedious and time-consuming tasks filled the timesheets of most senior executives. But as new, affordable AI-powered tools take their place in the trenches, marketers are finally moving to man the command center, reshaping and elevating their role and potential impact. Sponsored by IBM Watson Marketing. |
|---|
|
|---|
| Tim Peterson The digital video industry's annual gathering is no longer solely a YouTube affair. Facebook, Twitter, Snapchat and Twitch are encroaching on its turf. |
|---|
|
|---|
| Brian Morrissey “It is dangerous to describe journalism as political content. Journalism is journalism, and political lobbying is political lobbying.” |
|---|
|
|---|
| Sponsored Content Braze To dive into how agencies are embracing technology to fuel creativity and set their clients apart in a shifting competitive landscape, we sat down with R/GA's forward-looking U.S. CTO, Steven Moy. According to Moy, technological "evolution is accelerating, and the pace of innovation is changing." Sponsored by Braze. |
|---|
|
|---|
| Sponsored Content IBM Watson Marketing From tracking campaign metrics to processing countless streams of raw data, marketers' demanding day-to-day duties are getting out of hand. But teams that onboard AI are finding ways to painlessly automate tasks, track and respond to consumer journeys, and so much more. With the support of AI, marketers can make the most of their days, maximizing their output and enabling them to reach their full creative and strategic potentials. Sponsored by IBM Watson Marketing. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
Regular deadline:
June 22, 2018 |
|---|
| |
|---|
Last chance deadline:
June 29, 2018 |
|---|
| |
|---|
ALL EVENTS |
|---|
|
|---|
|
|
