Architectural Digest, Barstool Sports and The New York Times have made episodic series available to subscribers to aid acquisition and retention.
| If original programming can help streaming services like Netflix and Hulu acquire and retain subscribers, why not publishers’ broader subscription businesses too? That’s the goal for a trio of publishers -- Architectural Digest, Barstool Sports and The New York Times -- that are using shows they produce as a sweetener to both draw new subscribers and keep the ones they already have. Read more below. Architectural Digest, Barstool Sports and The New York Times have made episodic series available to subscribers to aid acquisition and retention. The digital-only phone carrier Visible believes that experiential marketing is key to getting consumers to consider the company when they switch phone carriers. Swedish media company Bonnier News is closing its two-year-old innovation hub. Brand and agency execs gathered to discuss the challenges they face and the opportunities they have found in navigating the converging TV and digital video ad market. Other things to know about Apply to join the Digiday Research panel for exclusive access to industry research and analysis in exchange for participating in surveys. All survey responses are anonymous. According to new research, brand suitability — not safety — is emerging as a top concern for digital media pros. In a new State of the Industry report, learn more about how marketers plan to invest in 2020 as brand safety fears subside. Sponsored by Integral Ad Science. | | |
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howdy! | Sponsored by GeoEdge | | Publisher’s guide: How to fight off x-rated ads | | From Reddit to mommy blogs, x-rated and other offensive ads continue to hurt publishers' bottom lines. In a new guide, learn which tools and tactics publishers have been using to fight back. | | |
howdy! | Sponsored by Brightcove | | Guide: Global trends in video viewership | | From Android's growing market share to the ever-increasing dominance of smartphones and tablets, learn the major trends in global video viewership in a comprehensive new guide. | | |
howdy! | Sponsored by Acxiom Branded Content | | A media buyer’s guide to determining consumer identity | | Thanks to regulations and cookie restrictions, media businesses are struggling to determine the identities of consumers. In a new marketer's guide, learn the best practices for using technology to solve the identity problem. | | |
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