Hi all, Lucinda Southern here, Adweek’s media editor, checking in half-way through what already feels to be a very long week.  

As of this morning, key states like Nevada, Georgia, Pennsylvania, Michigan and Wisconsin have to still count millions of votes as the race for the White House narrows. In a year already marred by uncertainty, we’ll take you through the implications for the ad and media industry in the coming days. 

One of the stories emerging from the night, covered by my colleagues Scott Nover and T.L. Stanley, featured Twitter and Facebook who were forced to take action labeling unfounded claims from a candidate’s posts.

In the long election run-up, publishers like Axios, Politico and Guardian US, built election-focused products like newsletters to serve to build deeper ties with readers. Our publishing editor Sara Jerde explores how these products are driving business and building audiences.

In other news, The Washington Post is supercharging contextual. Context has been held up as the proxy to data heavy third-party ad targeting (and is set to generate $447.9 billion by 2027). Historically, contextual targeting has been pretty basic. Now, publishers are stringing together consumption and other data points, taking back control of how their content is categorized.

In case you missed it, which is entirely possible:

• Snapchat released a feature so creators can now display their follower count.
• Zoom fatigue is real. Level up your Zoom game, how to look and sound your best on Zoom.

With that, best of luck through some unpredictable days ahead. And if you can, please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

Lucinda

The president posted an unfounded claim that Democrats were trying to “steal the election," so Twitter took action.

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. 

Join Tim Ellis, EVP and Chief Marketing Officer of the NFL, Heidi Browning, Senior EVP and Chief Marketing Officer of the NHL, Kate Jhaveri, EVP and Chief Marketing Officer of the NBA, Shiz Suzuki, AVP, Sponsorships and Experiential Marketing at AT&T, Barbara McHugh, SVP of Marketing for the MLB, Johanna Faries, Commissioner of Call of Duty Esports at Activision Blizzard, and many more for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. They'll share how they successfully navigated a year of upsets and transformation, what's in store for the coming year and insights in four themes: The Fan Experience, The Brand Experience, Sports for Social Good and The Future of Sports. 

Register now and join the movement. 

Cable advertising revenues buoy quarterly earnings, and free streamer Tubi keeps growing.

How EU trade bodies are working to take a bite out of Apple's mobile media dominance.