Publix and others address COVID-19; How to build your fanbase; Tips for personalizing PR messages; and more

MORNING SCOOP

Publix and others offer COVID-19 responses, Apple and Google mark International Women’s Day, and Twitter’s first flagging of a doctored video

Also: Dairy Queen celebrates 80 years, effective crisis communications in the face of canceled events, and more.

MARKETING

4 ways to build fandom for your organization, and why it matters

Brand loyalty has been elevated to new heights, but consumers and employees demand more than durability or minty freshness. Here’s how to cultivate advocates within and without.

CONTENT MARKETING

Why and how you should infuse personalization into your PR

Apps, geotargeting and customized content are the trends to ride. Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape.

PR DAILY AWARDS

Share your comms work that’s making the world a better place

Don’t miss the March 20 entry deadline for PR Daily’s Corporate Social Responsibility Awards. Showcase your influential work.

CRISIS COMMUNICATIONS

Canceling over coronavirus: Should your event go on?

Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories.

MORNING SCOOP

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more.

PR INDUSTRY

PR pros mark International Women’s Day

The industry still has work to do to combat discrimination and close the pay gap. Here’s what some leaders are doing to spotlight the contributions of women in communications.

EMAIL

7 tips to make your email super effective

Organize your text, limit each message to a single topic, avoid jargon and redundancies and, for Pete’s sake, double-check names and spellings. Oh, and when you can, make a phone call.

PR DAILY AWARDS

Accepting submissions: PR Daily’s Nonprofit PR Awards

Share your best campaigns, initiatives and publications from the past year. The deadline for entries is April 24.

THE WORKPLACE

What strong women leaders mean to PR’s future pros

For the next generation of communicators, female initiative and mentorship has made all the difference.

PR INDUSTRY

Why and how to break down the silos dividing PR and marketing

Turf battles stifle success, and ignorance of colleagues’ efforts and objectives will yield absolutely no rewards. It’s time to reassess how you’re managing your ‘integrated’ teams.

MORNING SCOOP

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

Also: Crocs teams up with Peeps for themed footwear, Flybe’s collapse strands customers, Twitter testing ‘fleets,’ and other stories.

MEDIA RELATIONS

8 essentials for landing your client a TV segment

Make your pitch distinctive and valuable to the producers and their viewers. Timing is crucial, and the personal touch—in your email and follow-up phone call—makes a huge difference.

PR DAILY AWARDS

Share your comms work that’s making the world a better place

Don’t miss the March 20 entry deadline for PR Daily’s Corporate Social Responsibility Awards. Showcase your influential work.