Publishers report Q1 ad revenue is pacing 10-25% behind forecasts Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time. Additional coverage: - Snap aims to strengthen its business with an AR focus. The real question is whether AR will help Snap continue growing in the face of competition and uncertainty.
- Fraud is a well-documented pox on digital advertising. One of the more tried-and-true fraud techniques is cookie stuffing. We explain in this video.
- NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go.
- ICYMI from our winter break archives: Agencies saw revenues rise in 2022. That optimism is carrying over into 2023 — albeit with a slightly different look.
Other things to know about - Join us from March 6-8 in New Orleans, La. for the Digiday Media Buying Summit to hear from leaders at Digitas, Publicis and more. For a limited time, you can save $400 on a premium pass using the code "DMBS400".
- Publishers, we want to know how your editorial teams are learning about Gen Z and younger millennials’ values and what challenges you face when attracting and engaging these demographics. Take this survey and we’ll send you a $5 gift card. Sponsored by Arc XP.
- Successful digital publishers are embracing changes in the subscription market and new consumer trends to stay ahead of the competition. Sponsored by Zephr.
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| Top Stories |  | | Ivy Liu |
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| | | | | Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time. | | |
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howdy! | | | | | The real question Snap faces is whether adding AR elements to its platform will help it continue growing in the face of competition and uncertainty. | | |
| | | | | For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. Instead, alternative identifiers, universal IDs and ID-agnostic solutions will become crucial. | | |
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howdy! | | | | | Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing. | | |
| | | | | Given the increasingly complex customer journey, marketers are optimizing ads for time-in-view and other attention metrics. | | |
howdy! | | | | | NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go. | | |
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| | | | | Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. | | |
howdy! | | | | | Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets. | | |
howdy! | | | | | As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts. | | |
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