Mobile marketing has been in and out of a hype cycle, but with built-in transparency for buyers and metrics moving the conversation away from longstanding measurement challenges, mobile in-app is proving that brands can achieve viewability, reach and scale.

To help put the power of in-app into action, this short guide provides evidence, advice and guidance to make the most of what in-app advertising can achieve for marketing campaigns.

Download this micro-report to find out: 

• Why consumers spend more time on their mobile devices than watching TV
• Mobile in-app viewability and in-app measurement benchmarks
• ​Three tips on making the most of the in-app environment via audience targeting by tapping into passions, video formats and gaming