Q&A Citizens Bank: Multisensory marketing that connects brand and community

Good morning!

Throughout 2022, brand leaders have advocated for the untapped potential of multisensory marketing. Now add regulatory mandate to this enigma and engaging audiences becomes just a little more challenging, right?

We spoke with Beth Johnson, Chief Experience Officer at Citizens Financial Group, to highlight how the brand designs hybrid marketing experiences for a highly-regulated banking sector.

Team ClickZ

The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in to the first episode on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe!

Content & Experience

Q&A Citizens Bank: Multisensory marketing that connects brand and community

Kamaljeet Kalsi

Citizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance

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