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Q&A: This Designer Is Driving the Creative Community to Solve the World’s Problems A conversation with Richard Van Der Laken By Katie Richards When Richard Van Der Laken first had the idea to start the What Design Can Do conference seven years ago, he wanted to find a way for designers to come together and change the perception around design. He felt that designers were looked at as people who created pretty, exclusive things for the few who...
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Meet the Robotics Wiz Behind Old Spice’s Giant Mechanical Sea Creature S.Q.U.I.D. whisperer Rafael Fittipaldi tells all By David Gianatasio Unless you've been lost at sea, you've probably heard about the giant robotic squid that Old Spice deployed last weekend for a wacky, high-profile internet game on Twitch. (It generated plenty of ink!) The breathtaking beastie starred in a game called S.Q.U.I.D. (Shared Quests Uniting Individual Dudes), which was live-streamed Friday, Saturday and Sunday at...
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Looking to Expand Its Global Reach, Pinterest Hires Its First U.S. Media Agency Giant Spoon to facilitate paid partnerships By Patrick Coffee Pinterest is not a social network; it's "an app people use to design their lives." Co-founders Ben Silbermann and Evan Sharp have been making that point for some time, but the company once mentioned alongside Facebook, Twitter and Snapchat has yet to truly begin the second phase of its life as a business that helps...
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It’s Your Hair vs. Your Commute in This Surreal, Entertaining Hair-Care Ad Can busy people still feel beautiful? By Angela Natividad The other day over a coffee break, some guy at the office with a massive bouffant admitted he gets up an hour early to do his hair. He also arrives at work way earlier than I do. I hate him. Hoping to break the mold of unreasonably lustrous hair advertising, international haircare brand Syoss gives...
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A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign Droga5 delves into the product By Patrick Coffee You've heard of MailChimp. And if you've followed the ad industry or listened to any podcasts over the past year-plus, you know what it isn't: a shrimp, a blimp, a limp, or any other adorably rhyming object. But what does the company sell, exactly? According to the latest campaign from creative agency of record Droga5,...
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This Design Conference Wants Creatives to Help Solve Climate Change With a Competition Winners will split award worth $1 million By Katie Richards What Design Can Do, a design conference currently taking place in Amsterdam, has proposed an interesting challenge to the creative community today. Beginning today, the conference is asking anyone and everyone in the creative community to submit ideas to its Climate Action Challenge. The goal? To find solutions that will help solve climate change. Anyone...
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Joy Bauer’s Nourish Happily Breaks Every Rule of Snack Foods Circus-inspired packaging, and don't sweat the calorie count By Robert Klara As the resident health and nutrition expert for NBC's Today show, the New York City Ballet's official nutritionist and the author of 12 best-selling books on healthy eating, Joy Bauer could have pretty much any taste-testing team she wants. And, in fact, she does: It's her husband, her three kids and their neighborhood friends with...
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