Hello!

Today we have our interview with Acquia’s Chief Marketing Officer, Lynne Capozzi.

We spoke to Lynne about the benefits of Drupal, the changing role of the CMO and her predictions for the martech space in 2020.

Also, new research from conversion optimization specialists, UpSellit, identifies five consumer types and suggests ways to appeal to them.

The needs of each shopper cause users to interact with a brand’s site differently. Understanding these shoppers and their interactions can make all the difference for you and your business.

Also ICYMI:

• SECURITI.ai, a leader in PrivacyOps and data security automation, announced $50 million in Series B financing led by General Catalyst with participation from Mayfield.
• Sophola, Inc. and Primal, one of Thailand’s leading digital marketing agency, announced that they entered into an agreement to bring Sophola’s ad optimization platform, AdScale, to the Thai market.
• Cohley, a content platform that helps brands streamline content generation, announced a new $1.5 million round of funding.
• eCommerce marketing platform, Yotpo, announced that it is acquiring Bulgaria-based SMS marketing company SMSBump Inc.
• B2B Marketing and Lead Gen services provider True Influence, announced the launch of their True Influence Marketing Cloud.