Q&A with Cisco | Sourcepoint adds new CCPA-compliant capabilities Cisco’s VP and CMO of Collaboration Aruna Ravichandran spoke to us about the company's part to play in the rapidly growing collaboration market.
ClickZ Daily: November 12, 2019 |
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| We speak with Cisco’s VP and CMO of Collaboration Aruna Ravichandran about the company’s part to play in the rapidly growing, multi billion dollar collaboration market. She discusses what they’re working on with Webex and what we can expect from the collaboration market in general in the future. Also today, Sourcepoint has added new CCPA-complicant capabilities to their existing Consent Management Platform. Alongside that announcement, they also released new research findings that 40% of publishers have not yet prepared for CCPA, although the same percentage believe CCPA will be the data privacy regulation with the biggest impact on their businesses in the next 12 to 24 months. We also have an exciting month for webinars this November. Join us as we touch on topics from using AI marketing technology to grow your business to the 7 hottest marketing trends of 2020. Tune in to also hear more about customer engagement and how it impacts your bottom line! Don’t miss your chance to register and interact directly with market leaders. Last but not least, we’d love your insights on our global tech disruption and transformation survey! Should only take a few minutes to complete, and all respondents will be entered to win a $100 Amazon gift card. |
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Collaboration Charlie Braithwaite Cisco’s VP and CMO of Collaboration Aruna Ravichandran spoke to us about the company's part to play in the rapidly growing collaboration market. |
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Data & Analytics Barry Levine Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released research findings that 40% of publishers have not yet prepared for CCPA, although the same percentage believe CCPA will be the data privacy regulation with the biggest impact on their businesses in the next 12 to 24 months. Read more |
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| Email & Automation Jacqueline Dooley Six top personalization trends to know, including growth in popularity, lack of resources, goals, focus on email, data, and marketers leading the way. Read more |
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| Digital Advertising Barry Levine Ad authenticator DoubleVerify announced an acquisition this week of Ad-Juster, an analytics and reporting platform for digital publishers. Read more |
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| Retail Jacqueline Dooley New report from Deloitte on what retailers can do now to prioritize consumer data privacy, challenges they face, and progress thus far. Read more |
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| Data & Analytics Madan Bharadwaj Unused marketing data is a giant untapped asset within B2C brands. Co-founder and CTO of Measured discusses how to put that marketing data stack to work. Read more |
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| Digital Marketing Barry Levine Forrester is out with a new report, "Predictions 2020: CMO," that discusses the redefinition of the role and CMOs' responsibilities around customer outcomes. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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