Q&A with Kasper Skou, CEO and Co-Founder of Semasio Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data.
ClickZ Daily: November 13, 2020 |
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| Happy Friday! Today we have our interview with Kasper Skou, CEO and Co-Founder of Semasio, a provider of targeting and insight solutions for programmatic advertising. “It’s high time brands look at Facebook and others through their own lens and take back control of their data,” says Kasper. Also Yaroslav Kholod, Director of Programmatic Division at Admixer, show how IDFA opt-in will change the way we advertise in apps. He writes: With the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad campaigns. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Analytics Mahir Prasad Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. |
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Data-Driven Marketing Yaroslav Kholod With the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad campaigns. Read more |
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| Content Marketing Dan Gerstenfeld Online marketing professionals are confident that they have dealt well with the COVID-19 crisis and that the ground play hasn’t changed much, but they may face a rude awakening soon. Read more |
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| Digital Marketing Tatiana Afanasyeva Brands need an omnichannel mix to stay relevant, especially as customers stay at home for safety and are inundated with internet clutter. Read more |
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| Data-Driven Marketing Sarah Mehlman Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketing. Read more |
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