Hello!

Today we have our interview with Sitecore’s Paige O’Neill, where she discusses the changing role of the CMO, what makes for a good customer experience, and how companies can adopt a truly customer-centric approach going forward.

“Many CMOs are also struggling to adapt to the demands of digital transformation. In some cases, they might not be ready from a technological standpoint — whereas, other times, they might not be ready from a wider cultural standpoint,” says Paige.

Also, with more channels available than ever before, marketers need to make sure their media investment decisions are based on measurement data they can trust.

Nielsen’s Lana Busignani’s article details the four best practices for marketers to overcome internal roadblocks and maximize the potential of their campaigns.