Q&A with SAP’s Global Chief Marketing Officer Alicia Tillman We spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the customers.
ClickZ Daily: January 7, 2020 |
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| Good morning! Today we our interview with SAP’s Global CMO Alicia Tillman. We spoke to Alicia about the importance of customer experience, the changing role of the CMO and how to win back the trust of the customers. We also have a story by Cheryl Guzman Ng, Global Head of Marketing at ViSenze, who says 2020 will be the year of the consumer. She says the most successful brands today, are those that are looking at the customer journey more holistically as it’s been proven that in-store and digital shopping experiences are no longer mutually exclusive of each other in the eyes of the consumer. Also ICYMI: Adjust has become the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner Program. The partnership will enable developers who publish their games on Unity to integrate Adjust’s SDK. Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the inclusion of Triton’s marketplace in the Rubicon Project’s exchange. Mohawk Group Holdings, Inc. the tech-enabled, consumer product company, announced that it has launched its proprietary AIMEE software platform on Microsoft’s AppSource Business Applications Marketplace. BlackBerry announced it has teamed up with Amazon Web Services (AWS) to demonstrate a connected vehicle software platform for in-vehicle applications that combines the safety and security of BlackBerry’s QNX real-time operating system with AWS’ IoT Services in the cloud and in the car. ParTech (PAR), a leading global provider of POS software and integrated technical solutions to the restaurant and retail industries and wholly owned subsidiary of PAR Technology Corporation, added Agilence’s data analytics and reporting platform to its Brink integration ecosystem. Aiqudo, a voice technology pioneer, announced ahead of CES 2020 a partnership with premium electric vehicle manufacturer BYTON, bringing the power of Aiqudo’s Voice AI platform to BYTON cars. |
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Digital Leaders Mahir Prasad We spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the customers. |
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Digital Marketing Cheryl Guzman Ng Global Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. Read more |
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| Digital Marketing Mahir Prasad Popular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey. Read more |
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| Digital Marketing Robin van Lieshout Customer success community platform inSided's CEO Robin van Lieshout, provides the key trends for the SaaS market in 2020. Read more |
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| AR & VR Marcel Hollerbach Productsup's Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a quick gimmick. Read more |
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| Analytics Luke Richards Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Content Marketing Over the past decade, nearly every phase of marketing has undergone a revival thanks to the mainstream adoption of social media, the emergence of long-tail marketing, and the declining effectiveness of advertising. Download now |
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