Q&A with Tealium: Data regulations and the consumer experience We spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consumer buying experience.
ClickZ Daily: December 30, 2019 |
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| Today we have Mike Anderson, co-founder and CTO at Tealium, speaking about how data regulations are affecting marketers—and what this means for the overall consumer buying experience. Mike says shifting the balance of power from brands back to consumers will be a positive in the long run. However, compliance may be tough, given the siloed data management practices present in many businesses. Also, we have iZooto’s Co-founder Shrikant R Kale, showing us how to leverage push notifications to drive post-holiday sales. Also ICYMI: PathFactory announced that Druva, a leader in Cloud Data Protection and Management, selected PathFactory to accelerate lead nurturing and reduce marketing friction. Experience analytics leader Contentsquare released in-depth, global data on online holiday shopping with a focus on the retail fashion sector. The data, which was collected from Nov. 15 through Dec. 24 across 314 million user sessions, looks at site performance, users profiles and user navigation, and how they change during Black Friday, Cyber Monday and the whole holiday season. Boxing Day footfall decreased by 11.8% compared to Boxing Day 2018, according to official data from ShopperTrak. SAP SE announced a new enterprise edition of the SAP Litmos Training Content solution, with more than 2,000 video or downloadable courses, including 150 courses designed for customer-experience professionals. |
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Data-Driven Marketing Charlie Braithwaite We spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consumer buying experience. |
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Digital Transformation Shrikant R Kale How to take advantage of the most profitable time of the year? iZooto's Shrikant R Kale shows how to leverage push notifications to drive post-holiday sales. Read more |
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| Digital Marketing Tereza Litsa What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Read more |
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| Digital Marketing Mahir Prasad OpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020. Read more |
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| AR & VR Piero Pavone Brands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin investing in AR, VR and voice-assisted tools for their advertising campaigns. Read more |
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| Digital Leaders Jacqueline Dooley Payment as a service API platform Modulr's Edwin Abl, discusses his professional journey and weighs in on the changing role of the CMO debate. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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