Good morning, Marketer, and the customer journey is always in flux.
This year, many online shoppers took advantage of early sales. Some retailers that participated got to unload their inventory and drive up revenue. Macy’s trumpeted their success in this regard on an earnings call yesterday.
Gaining insights about the customer journey can help businesses navigate the next bump in the road. Whether the challenges are due to the supply chain, inflation, energy or extreme weather, businesses and customers are on the journey together.
Have a look at the latest HubSpot release notes, including their beta launch of customer journey analytics.
Chris Wood,
Editor
