Q&A with Tom Libretto, CMO of Pegasystems

Good Morning!

Today we have our interview with Tom Libretto, CMO of Pegasystems, where he talks about the changing role of the CMO, rebuilding the customer’s trust, and why marketers will go all-in on empathy this year.

We also have our weekly key insights where we look into how COVID-19 is effecting marketing, which tech is fairing well during the pandemic and much more!

And, Clate Mask, co-founder and CEO of Keap, shows entrepreneurs how to nail down and fine tune their marketing strategy.

Digital Leaders

Q&A with Tom Libretto, CMO of Pegasystems

Charlie Braithwaite & Mahir Prasad

We spoke to Tom Libretto, CMO of Pegasystems, about the changing role of the CMO, rebuilding the customer's trust, and why marketers will go all-in on empathy this year.

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

Kamaljeet Kalsi

People favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss that diversity will be the secret recipe for success, and more. Read more

Digital Marketing

The entrepreneur’s cheat sheet for choosing the right marketing strategy

Clate Mask

Clate Mask, Co-founder and CEO of Keap, shows entrepreneurs how to nail down and fine tune their marketing strategy. Read more

AI

Automating affiliate: Why digital marketing’s last hold-out should be connected to the AI grid

Julie Van Ullen

Julie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make it fit for purpose in the modern era. Read more

Digital Marketing

Marketing strategies during – and after – Coronavirus

R.J. Talyor

R. J. Talyor, CEO and founder of Pattern89, discusses marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts moving forward and plan for when life is back to normal. Read more

Digital Leaders

Q&A with Jon Miller, CEO of Engagio

Jacqueline Dooley & Mahir Prasad

Engagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM may be headed in the future. Read more

Ecommerce & Sales

14 ways you are underutilizing your ecommerce platform

Download now

Actionable Analysis

Pricing Guide: HR Software

This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Download now

ClickZ Daily: April 20, 2020

Digital Leaders

Digital Marketing

Digital Marketing

AI

Digital Marketing

Digital Leaders

Featured Reports

Ecommerce & Sales

Actionable Analysis