| Happy Friday! Hope you are all well and keeping healthy? Today we have Brandwatch CMO, Will McInnes, discussing the benefits of social listening technology, current trends in martech, and how marketers can best leverage their martech investments. McInnes believes a more open ecosystem makes sense for martech because innovation is so rapid. The best way to stay at the cutting edge of evolving tech is to plug and play rather than look to consolidated single platforms. Also, Colorado-based integrated ad agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign budgets. At its core, the automated budget monitor is a tool that pulls your daily advertising spend (actual spend, not your budget amount) for each campaign over a given timeframe and highlights any spikes that are worth your attention. Also ICYMI: - 6sense’s research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 account-driven companies, but a solution is possible.
- Ada, a leader in Automated Customer Experience (ACX), announced it has raised $44 million in a Series B funding round led by Accel.
- Terminus expands its account-based platform with new web personalization capabilities and enhancements to account data management.
- Copper, the leading provider of CRM for G Suite, announced that Emilia D’Anzica has joined the company as its new Chief Customer Officer.
- Domo unveiled their Data Experience Framework (DDX), the industry’s first no-code, drag-and-drop development environment designed to support data-driven alerts to the explosion of citizen apps.
- Digital technology company PubMatic, announced the launch of Audience Encore, a new solution that significantly changes the way publishers monetize audience data.
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