With companies pulling earnings forecasts and the upfront market losing steam, the signs are clear: advertisers are easing off the gas. Additional coverage: Jetting off to the Cannes Lions International Festival of Creativity next month, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | With companies pulling earnings forecasts and the upfront market losing steam, the signs are clear: advertisers are easing off the gas. | | |
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howdy! | | | | | Retail media networks are falling into the same entrapments as the early years of DSPs, leaving marketers with a sense of déjà vu. | | |
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| | | | | Travel brands looking to enhance measurement, drive bookings and improve efficiency are investing in data connectivity and identity resolution as the key to sustainable success. | | |
howdy! | | | | | Key questions to ask Google about its AI systems as it bids to double down on its playbook in the AI era. | | |
| | | | | B2P marketing reflects a fundamental shift and an opportunity for B2B marketers to connect with potential customers in a new way. However, reaching them effectively requires stitching together multiple identity sources. | | |
howdy! | | | | | Google’s March core update has brought manageable search traffic dips for some publishers, with AI Overviews dragging and Discover picking up some slack. | | |
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| | | | | The publishers best prepared for the age of AI are taking proactive measures, including knowing the copyright challenges, using real-world strategies to protect their content and, most importantly, safeguarding journalistic integrity. | | |
howdy! | | | | | Google’s vp of global ads joined the Digiday Podcast to explain how Google is inserting ads into AI Mode and AI Overviews. | | |
howdy! | | | | | OpenAI is burning billions. Advertising might be the exit plan. | | |
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