It’s no secret advertisers are flocking to digital at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the US. Read More »
In 2016, total retail sales across the globe will reach $22.049 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years. Read More »
It might be easy to assume that the shorter the video ad, the better the completion rate. But maybe things change when it’s on a social platform. Read More »
With input from 35 companies, this report provides a visual overview of trends in display, video and social media ad pricing based on Q1 2016 data, both in the US and worldwide.
In its first five years, Snapchat has attracted millions of users and several big brand advertisers, but also criticism of its initial ad offerings, which only debuted last year. The company’s actions over the past several months have largely changed those opinions, and ad dollars are starting to rush in.
Marketers around the world are funneling an increasing amount of their ad budgets into digital channels. But that’s just the beginning of the story. Market forces and consumer behaviors are unique to each of the 22 countries examined in this report.
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