The Propel PR Management (PRM) team studied over 400,000 PR pitches its users sent during Q3 of this year to share a quarterly report on the state of PR pitching today.

This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after.

Find out:

• How journalist engagement has evolved Q/Q and Y/Y.
  
• Which days journalists open and respond to the most PR pitches.
  
• How to most effectively pitch specific stories like broadcast news, funding announcements and bylined articles.
  
• Strategy tips for follow-up emails based on average journalist open and response times.
  
• The structure of the best and worst pitches, from subject length to total pitch length and more.