DAILY SCOOP

Microsoft lays off 10K, CNET’s error-ridden AI articles and more

Plus: Jan. 6 report underplayed social media’s role.

SOCIAL MEDIA

How Qdoba stole Chipotle’s viral moment

They moved fast and took advantage of a TikTok trend. But will it pay off?

BRANDING

The PR archetypes of Super Bowl ads

The comms tactics you’ll see during this year’s commercials.

DAILY SCOOP

Best Buy cuts rewards program, prices are still on the rise and more

Plus: Twitter announces ‘Verification for Organizations’

5 new social media features you need to know this week

Updates from TikTok, Twitter, Facebook and Instagram.

PR

Today's PR authenticity is unprecedented -- and worth celebrating

What happens when business leaders start being real.

RESEARCH

See how your pay compares with our Salary Survey

Did you get a raise in 2022? How about a bonus? How do you like your health insurance? Are you getting soft benefits like mental health days?

PR

Your opinion needed: Character Barometer

Ragan and Peppercomm seek the experiences of communications professionals for their second quarterly Character Barometer.

DAILY SCOOP

The power of an apology, the White House’s comms mess and more

Plus: Walgreens channels their inner cat.

CRISIS COMMUNICATIONS

5 crisis comms lessons from the Buffalo Bills response to Damar Hamlin

Put people before profit. No matter what.

PR DAILY AWARDS

How Disney Parks leveraged the art of storytelling to engage the Gen Z audience

When Disney Parks set out to capture Gen Z, it turned to TikTok to showcase the magic by sharing its uniquely Disney stories in an unexpected, authentic way.

THE FRIDAY REPORTER

The Friday Reporter: Right where she belongs with Dana Perino

An interview with the Fox News co-anchor.

DAILY SCOOP

Chipotle embraces TikTok hack, gas stoves aren’t being banned and more

Plus: Twitter’s doing Twitter things.

CRISIS COMMUNICATIONS

How the royal PR team should handle Prince Harry’s new book

This is hurting everyone.