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NN/g Newsletter
New Articles

Qualitative Usability Testing: Study Guide

 

Unsure where to start? Use this collection of links to our articles and videos to learn about planning, conducting, and analyzing qualitative user testing.

 

4 min read

UX vs. Service Design

 

User experience is focused on what the end user encounters, whereas service design is focused on how that user experience is internally created.

 

3 min read


New Videos

▶ Partner with Other Research Teams in Your Organization

 

To gain a holistic picture of your users, exchange data with the non-UX teams in your company who are collecting other forms of customer data, besides the user research you do yourself. You gain; they gain.
3 min video

▶ Better Charts for Analytics & Quantitative UX Data

 

Spreadsheet defaults don't generate the most meaningful visualizations of UX data. Modify charts to enhance Context, Clutter (less of it than spreadsheet software likes!), and Contrast.
3 min video

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