The business news publisher has laid off 11 commercial-side employees over two stints in 2019. Some of those roles remain unfilled, as Quartz pours more resources into its nascent membership program.
| TGIF! If you're looking for some morning media and marketing news or a beach read for this weekend, today's Digiday Daily is covering everything from Quartz's most recent layoffs to diving into why Pernod Ricard favors the hybrid in-house model. Check out that and more below, and have a great weekend. On June 26, Quartz laid off seven business-side employees, ranging from junior sales staff to a creative director. The cuts were the second round of layoffs Quartz has endured this year In this edition of Confessions, one agency exec who works with many DTC companies says that DTC brands always say they did everything in-house, even though they don't. It's done in an effort to create a mystique, says this person. Pernod Ricard has taken a slower approach to creating its own in-house team, which involves using its agencies to buy the vast amounts of media it isn’t staffed to handle. As it stands, agencies still handle the bulk of Pernod Ricard’s media budget. Other things to know about Today is the last day to enter the Digiday Technology Awards before the entry fee rises. Enter now to showcase your technology as the Best Monetization Platform for Publishers, Best Video Marketing & Advertising Platform, Best Digital Retail Technology and more. Paid search is a cornerstone of most digital marketing campaigns, but strategies and tools are in constant flux. In this survey, we’ll ask which tactics and technologies marketers are using in their search campaigns. You’ll receive a $5 Starbucks gift card upon completion. Sponsored by Kenshoo. | | |
|
| Sponsored by Namogoo | | How e-commerce retailers can fight online journey hijacking | | Online journey hijacking is a phenomenon in which unauthorized ads are injected into consumer browsers. It’s a widespread issue across the web — and e-commerce retailers are only just beginning to confront it head-on. Sponsored by Namogoo | | |
| Sponsored by FreeWheel | | Cannes recap: Shared values and partnerships | | At this year’s Cannes Lions festival there was a tangible feeling of collaboration, with attendees focussed on how they can work together to drive progress across the industry and not just push their own agenda. Sponsored by FreeWheel | | |
|
| Marketing on Platforms | | Leesa’s David Wolfe: We have to find more efficient channels than Facebook | | "We're looking for real people to tell real stories about their experiences with our products. We have to find more efficient channels because it's no secret that it's becoming more and more difficult to use -- it's funny to call them this -- the traditional digital channels." |
|
