In its most recent earnings call, The Trade Desk declared 2024 a "banner year for CTV,” a now familiar catch-cry for the company that’s long been the ad tech darling of Wall Street. ICYMI: The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base. Additional coverage: - Jaguar’s attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler — excuse us, LinkedIn — this week.
- This week’s Digiday+ Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they've picked up in the private marketplace.
- Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.
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| | | | | Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV efficiencies. | | |
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howdy! | | | | | The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base. | | |
| Advertisement |  | | |
| | | | | Marketers are using AI to outperform the competition. By embracing the benefits of probabilistic methods paired with deterministic ones, they gain a clearer path to scale and performance. | | |
howdy! | | | | | Jaguar’s attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler – excuse me, LinkedIn – this week. | | |
| | | | | From Digiday’s sister brand Modern Retail: By nurturing shopper loyalty, brands and retailers drive engagement, fuel growth and boost retention. | | |
howdy! | | | | | This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace. | | |
| Advertisement |  | | |
| | | | | In an over-cluttered advertising landscape, using emerging technology like AI helps cut through the noise to deliver greater alignment and value. | | |
howdy! | | | | | Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum. | | |
howdy! | | | | | As the picture of Trump’s return to the White House comes into clearer view, multicultural and diverse-owned agencies are grappling with an uncertain future. | | |
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