Jeffrey Katzenberg's billion-dollar mobile video startup wants "daily essentials" to complement its high-profile scripted and unscripted shows.
From YouTube"s DTC council: "These brands are focused on performance metrics, it ultimately comes down to driving new customer acquisitions, subscriptions and purchases. That's the key metric."
In an effort to go beyond Apple news and scoops, 9to5 is making a play into other verticals.
CNN had launched the Instagram account knowing its audience, especially younger readers, were interested in content about climate.
On this episode, Mobile Nations co-founder and COO Kevin Michaluk, discusses why venture capital funding never made sense for the company that last reported $8 million EBITDA over $16 million in revenue.
Join Chobani, Equinox, Madewell and more at the Content Marketing Forum, presented by Digiday and The Foundry, as we dive into how brands are evolving their content marketing toolkits for the future.
Companies that use tools like "artificial intelligence" and "business intelligence" often overlook human intelligence. Marketing intelligence is different. Click to learn: WTF is marketing intelligence? Sponsored by MiQ.